Jennifer Lopez lets AI do the talking in personalised Virgin Voyages campaign

Jennifer Lopez lets AI do the talking in personalised Virgin Voyages campaign

Just when everybody has got way too serious about AI, VMLY&R is here to some fun with it. For Virgin Voyages, the agency worked with Jennifer Lopez to build a “Jen-erative” AI version of the superstar, who can be programmed to issue personal cruise invites for customers to send out to friends and family. The’

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